The Mass Marketing of Politics : Democracy in an Age of Manufactured Images.

The Mass Marketing of Politics : Democracy in an Age of Manufactured Images.

The Mass Marketing of Politics demonstrates how The United States' contemporary political system is driven by marketing, not ideology, with an emphasis on image over substance, personality over issues, and thirty second sound bites over meaningful dialogue. This book details how tactics are bei...

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Bibliographic Details
Main Author: Newman, Dr. Bruce I. I.
Format: Electronic eBook
Language:English
Published: Thousand Oaks : SAGE Publications, 1999.
Subjects:
Political campaigns > United States.
Marketing > United States.
Presidents > United States > Election.
Democracy > United States.
Presidents > United States > Elections.
United States > Politics and government > 20th century.
Online Access: Full text (Wentworth users only)
Local Note:ProQuest Ebook Central

Internet

Full text (Wentworth users only)

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