Wentworth
Institute of Technology
Cases in Marketing.
This rich collection of case studies highlights key marketing issues in an international context characterized by diversity of markets, competitors and consumers. Some of the cases require students to synthesize broader strategic issues such as: entering the global market; coping with international...
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| Main Author: | |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
London :
Sage Publications,
1997.
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| Series: | European Management Series, v. 3.
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| Subjects: | |
| Online Access: |
Full text (Wentworth users only) |
| Local Note: | ProQuest Ebook Central |