Persuasive Imagery : a Consumer Response Perspective.

Persuasive Imagery : a Consumer Response Perspective.

Sponsored by the Society for Consumer Psychology, this volume synthesizes and advances existing knowledge of consumer response to visuals using an interdisciplinary perspective. It should be useful to those interested in consumer psychology, advertising, marketing and visual communication.

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Bibliographic Details
Main Author: Scott, Linda M.
Other Authors: Batra, Rajeev
Format: Electronic eBook
Language:English
Published: Hoboken : Lawrence Erlbaum Associates, 2003.
Series:Advertising & Consumer Psychology.
Subjects:
Imagery (Psychology)
Persuasion (Psychology)
Advertising > Psychological aspects.
Imagery, Psychotherapy.
imagery.
Online Access: Full text (Wentworth users only)
Local Note:ProQuest Ebook Central

Internet

Full text (Wentworth users only)

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