International marketing review. psychology, behavior, and beyond / guest editors, Nina Michaelidou [and three others].

International marketing review. psychology, behavior, and beyond / Volume 32, number 3/4, Cross-cultural and cross-national consumer research :

The objective of this e-book is to extend the debate on the role of culture in consumer theory and examine psychological and other influences on consumer behavior in cross-cultural and cross-national contexts. The articles chosen for this edition include studies that examine sub-cultures within a si...

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Bibliographic Details
Format: Electronic eBook
Language:English
Published: [Bingley, United Kingdom] : Emerald Publishing Limited, [2015]
Series:International Marketing Review: Volume 32, Issue 3/4.
Subjects:
Consumer behavior > Cross-cultural studies.
Consumers > Cross-cultural studies.
Consumption (Economics) > Mathematical models.
Marketing.
marketing.
Online Access: Full text (Wentworth users only)
Local Note:ProQuest Ebook Central

Internet

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