Marketing for scientists : how to shine in tough times /

"It's a tough time to be a scientist: universities are shuttering science departments, federal funding agencies are facing flat budgets, and many newspapers have dropped their science sections altogether. But according to Marc Kuchner, this antiscience climate doesn't have to equal a...

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Bibliographic Details
Main Author: Kuchner, Marc J., 1972-
Format: Electronic eBook
Language:English
Published: Washington, DC : Island Press, ©2012.
Subjects:
Online Access: Full text (Wentworth users only)
Local Note:ProQuest Ebook Central