Managing global customers : an integrated approach / George S. Yip, Audrey J.M. Bink.

Managing global customers : an integrated approach /

Highlighting the rewards of taking a step beyond global account management to create a Global Customer Management approach integrating all aspects of the relationship between supplier and customer, this book guides international companies in using their relationships with global customers to their f...

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Bibliographic Details
Main Author: Yip, George S.
Other Authors: Bink, Audrey J. M.
Format: Electronic eBook
Language:English
Published: Oxford ; New York : Oxford University Press, 2007.
Subjects:
Customer relations > Management.
International business enterprises > Management.
Online Access: Full text (Wentworth users only)
Local Note:ProQuest Ebook Central

Internet

Full text (Wentworth users only)

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