Wentworth
Institute of Technology
The product-led organization drive growth by putting product at the center of your customer experience /
"A product used to be one part of the customer experience, but for digital enterprises, the product *is* the experience. Product is the new competitive battlefield. Business models increasingly rely on inbound demand and self-service evaluation, which makes the initial product experience key to...
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| Main Author: | |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hoboken, New Jersey :
John Wiley & Sons, Inc.,
[2021]
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| Subjects: | |
| Online Access: |
Full text (Wentworth users only) |
| Local Note: | ProQuest Ebook Central |