Marketing in customer technology environments : prospective customers and magical worlds / Devanathan Sudharshan.

Marketing in customer technology environments : prospective customers and magical worlds /

With the rise of virtual reality, augmented reality, the internet of things and more, customers are more engaged, more involved, and easier to reach than ever; while being inundated with increasing amounts of marketing material. This straightforward guide takes you through these new technologies and...

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Bibliographic Details
Main Author: Sudharshan, Devanathan (Author)
Format: Electronic eBook
Language:English
Published: Bingley : Emerald Group Publishing Limited, 2020.
Subjects:
Technological innovations > Marketing.
Virtual reality > Marketing.
Augmented reality > Marketing.
Internet of things > Marketing.
Home automation > Marketing.
New products > Marketing.
Internet > Technological innovations.
Wireless communication systems > Technological innovations.
Online Access: Full text (Wentworth users only)
Local Note:ProQuest Ebook Central

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Full text (Wentworth users only)

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