Dictionary of Marketing Communications.

""Students of marketing must sort their way through a plethora of concepts, terms and jargon. Norm Govoni's Dictionary is the answer. Compact, accurate and accessible, it stands as an authoritative resource and a valuable adjunct to our marketing course materials.""

Saved in:

Bibliographic Details
Main Author:	Govoni, Norman A. P.
Format:	Electronic eBook
Language:	English
Published:	Thousand Oaks : SAGE Publications, 2003.
Subjects:	Communication in marketing > Dictionaries. Marketing > Dictionaries. dictionaries. Dictionaries.
Online Access:	Full text (Wentworth users only)
Local Note:	ProQuest Ebook Central

Internet

Full text (Wentworth users only)

Dictionary of Marketing Communications.

Internet

Similar Items