Intelligent marketing : employing new-age technologies /

This book talks about the noticeable shift in marketing strategies, and how firms should harness the power of new-age technologies to spur their marketing.

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Bibliographic Details
Main Author:	Kumar, V. (Author)
Format:	Electronic eBook
Language:	English
Published:	New Delhi : SAGE Publications, 2021.
Subjects:	Internet marketing. Digital media. Marketing. Electronic commerce > Management. Strategic planning. Marketing marketing.
Online Access:	Full text (Wentworth users only)
Local Note:	ProQuest Ebook Central

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Intelligent marketing : employing new-age technologies /

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