The state of research in marketing / guest editors, Nick Lee and John Saunders.

The state of research in marketing /

Features pieces from leading figures in the field such as John Saunders, Evert Gummesson and Dale Littler. A number of the UK authors are key people with regard to the UK Academy of Marketing. The e-book looks at positive and negative aspects of the current status of marketing research.

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Bibliographic Details
Other Authors: Lee, Nick, 1975-, Saunders, John (Emeritus professor of marketing)
Format: Electronic eBook
Language:English
Published: Bradford, England : Emerald Group Pub., ©2005.
Series:European journal of marketing ; v. 39, no. 3/4.
Subjects:
Marketing.
Research.
marketing.
research (function)
Online Access: Full text (Wentworth users only)
Local Note:ProQuest Ebook Central

Internet

Full text (Wentworth users only)

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