Wentworth
Institute of Technology
The Psychology of Entertainment Media : Blurring the Lines Between Entertainment and Persuasion.
In this volume, psychologists and communication experts present theory on understanding and predicting how learning occurs through media consumption. As the impact of traditional advertising has declined over the last couple of decades, marketers have scrambled to find other ways to effectively comm...
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| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hoboken :
Taylor & Francis,
2012.
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| Edition: | 2nd ed. |
| Subjects: | |
| Online Access: |
Full text |
| Local Note: | ProQuest Ebook Central |