Designing Health Messages : Approaches from Communication Theory and Public Health Practice.

How do you design an effective message for a health campaign? This book explores this question from both practical and theoretical perspectives. The contributors demonstrate the necessity of basing message design decisions on appropriate theories of human behavior and communication effectiveness by...

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Bibliographic Details
Main Author:	Maibach, Edward W.
Other Authors:	Parrott, Dr. Roxanne Louiselle
Format:	Electronic eBook
Language:	English
Published:	Thousand Oaks : SAGE Publications, 1995.
Subjects:	Mass media in health education. Health promotion. Communication. Mass media. Misinformation. Health Promotion > methods Communication Mass Media Health Promotion mass media.
Online Access:	Full text (Wentworth users only)
Local Note:	ProQuest Ebook Central

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Full text (Wentworth users only)

Designing Health Messages : Approaches from Communication Theory and Public Health Practice.

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