Show Sold Separately : Promos, Spoilers, and Other Media Paratexts.

Show Sold Separately : Promos, Spoilers, and Other Media Paratexts.

It is virtually impossible to watch a movie or TV show without preconceived notions because of the hype that precedes them, while a host of media extensions guarantees them a life long past their air dates. An onslaught of information from print media, trailers, internet discussion, merchandising, p...

Full description

Saved in:
Bibliographic Details
Main Author: Gray, Jonathan
Format: Electronic eBook
Language:English
Published: New York : NYU Press, 2010.
Subjects:
Advertising > Television programs > Social aspects.
Advertising > Motion pictures > Social aspects.
Television programs > Marketing > Social aspects.
Motion pictures > Marketing > Social aspects.
Paratext.
Intertextuality.
Mass media and culture.
Online Access: Full text (Wentworth users only)
Local Note:ProQuest Ebook Central

Internet

Full text (Wentworth users only)

Similar Items