Social networks and their economics : influencing consumer choice / Daniel Birke, Visiting Researcher, Aston Business School, Birmingham, and works in a leading international management consultancy in Germany.

Social networks and their economics : influencing consumer choice /

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Reveals how consumer choice can be better understood and influenced using social networks analysis (SNA) Intuitively, we all appreciate that we can be influenced by our friends and peers in what we do, how we behave, and what products we consume. Until recently, it has been difficult to measure this...

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Bibliographic Details
Main Author: Birke, Daniel
Format: Electronic eBook
Language:English
Published: Chichester, West Sussex, United Kingdom : Wiley, 2013.
Subjects:
Social networks > Economic aspects.
Consumer behavior.
Online Access: Full text (Wentworth users only)
Local Note:ProQuest Ebook Central

Internet

Full text (Wentworth users only)

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