Wentworth
Institute of Technology
Brand vision : the clear line of sight aligning business strategy and marketing tactics /
Brand vision: the clear line of sight aligning marketing tactics and business strategy hopes to change that by offering simple, easily implemented tools connecting a company's marketing program to its business strategy. It's based on a critical premise: that, rather than merely a series of...
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| Main Author: | |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
New York, NY :
Business Expert Press, LLC,
2022.
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| Edition: | First edition. |
| Series: | Marketing collection.
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| Subjects: | |
| Online Access: |
Full text (Wentworth users only) |
| Local Note: | ProQuest Ebook Central |
| Summary: | Brand vision: the clear line of sight aligning marketing tactics and business strategy hopes to change that by offering simple, easily implemented tools connecting a company's marketing program to its business strategy. It's based on a critical premise: that, rather than merely a series of aesthetic decisions on typography and graphics, marketing can be a powerful force that helps a company communicate its strategy. Not just externally, but internally as well. The author has covered this territory for more than four decades, working as a strategist, creative director, and writer for one of the country's largest business-to-business advertising agencies. He has worked with large international companies to develop marketing campaigns and programs from social media, search, email, and websites to more traditional print advertising and direct marketing. He knows this territory well. |
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| Physical Description: | 1 online resource (xix, 179 pages) : illustrations (chiefly color). |
| Bibliography: | Includes bibliographical references (pages [171]-173) and index. |
| ISBN: | 9781637421741 1637421745 |
| Source of Description, Etc. Note: | Description based on online resource; title from digital title page (viewed on December 19, 2022). |