Wentworth
Institute of Technology
Brand vision : the clear line of sight aligning business strategy and marketing tactics /
Brand vision: the clear line of sight aligning marketing tactics and business strategy hopes to change that by offering simple, easily implemented tools connecting a company's marketing program to its business strategy. It's based on a critical premise: that, rather than merely a series of...
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| Main Author: | |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
New York, NY :
Business Expert Press, LLC,
2022.
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| Edition: | First edition. |
| Series: | Marketing collection.
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| Subjects: | |
| Online Access: |
Full text (Wentworth users only) |
| Local Note: | ProQuest Ebook Central |