Wentworth
Institute of Technology
Basics Advertising 02
A guide to the role of the art director. It examines the techniques, approaches and secrets involved in the development of creative advertising concepts. It emphasises the importance of seeing things differently, and providing the audience with something to discover. It examines the process of visua...
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| Main Author: | |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
London :
Bloomsbury Publishing USA,
2010.
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| Series: | Basics Advertising Ser.
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| Online Access: |
Full text (Wentworth users only) |
| Local Note: | ProQuest Ebook Central |