Driving desired futures : turning design thinking into real innovation /

Driving Desired Futures addresses the question how do individuals in social systems achieve credibility for new ideas? What are the criteria that render the comprehension of new ideas more likely within a group of people with diverse sets of beliefs? What triggers management's attention to allo...

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Bibliographic Details
Corporate Author: DOM Research Laboratory
Other Authors: Shamiyeh, Michael
Format: Electronic eBook
Language:English
Published: Basel : Birkhaüser, [2014]
Subjects:
Online Access: Full text (Wentworth users only)
Local Note:ProQuest Ebook Central
Description
Summary:Driving Desired Futures addresses the question how do individuals in social systems achieve credibility for new ideas? What are the criteria that render the comprehension of new ideas more likely within a group of people with diverse sets of beliefs? What triggers management's attention to allocate resources to the development of new ideas? To address these questions, various authors discuss the structures and dynamics of developing new ideas.
Physical Description:1 online resource (424 pages) : illustrations (chiefly color)
Bibliography:Includes bibliographical references.
ISBN:9783038212843
3038212849
1306430437
9781306430432
9783038213109
3038213101
9783038219163
3038219169
Language:English.
Source of Description, Etc. Note:Online resource; title from PDF title page (ebrary, viewed February 25, 2014).