Driving desired futures : turning design thinking into real innovation /

Driving Desired Futures addresses the question how do individuals in social systems achieve credibility for new ideas? What are the criteria that render the comprehension of new ideas more likely within a group of people with diverse sets of beliefs? What triggers management's attention to allo...

Full description

Saved in:
Bibliographic Details
Corporate Author: DOM Research Laboratory
Other Authors: Shamiyeh, Michael
Format: Electronic eBook
Language:English
Published: Basel : Birkhaüser, [2014]
Subjects:
Online Access: Full text
Local Note:ProQuest Ebook Central