Tourism management : analysis, behaviour, and strategy / Arch G. Woodside, Drew Martin.

Tourism management : analysis, behaviour, and strategy /

Planning and implementing successful tourism programmes requires in depth predictions of tourist behaviour. This title provides coverage of sense making, planning, implementing, evaluating and administering tourism marketing and management programmes. It offers useful descriptions, tools, and exampl...

Full description

Saved in:
Bibliographic Details
Main Author: Woodside, Arch G.
Other Authors: Martin, Drew, 1961-
Format: Electronic eBook
Language:English
Published: Wallingford, Oxfordshire ; Cambridge, MA : CABI Pub., 2007.
Subjects:
Travel > Management.
Tourism > Management.
Online Access: Full text (Wentworth users only)
Local Note:ProQuest Ebook Central

Internet

Full text (Wentworth users only)

Similar Items