Tourism management : analysis, behaviour, and strategy /
Planning and implementing successful tourism programmes requires in depth predictions of tourist behaviour. This title provides coverage of sense making, planning, implementing, evaluating and administering tourism marketing and management programmes. It offers useful descriptions, tools, and exampl...
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Main Author: | |
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Other Authors: | |
Format: | Electronic eBook |
Language: | English |
Published: |
Wallingford, Oxfordshire ; Cambridge, MA :
CABI Pub.,
2007.
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Subjects: | |
Online Access: |
Full text (Wentworth users only) |
Local Note: | ProQuest Ebook Central |