Digital marketing : global strategies from the world's leading experts / by Jerry Wind and Vijay Mahajan.

Digital marketing : global strategies from the world's leading experts /

The first in a series of books from Wharton's prestigious SEI Center, managed by Professor Jerry Wind, this reference focuses on marketing strategies, methods, and cases used specifically for e-commerce businesses operating globally. It includes contributed chapters from leading thinkers from t...

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Bibliographic Details
Main Authors: Wind, Yoram (Author), Mahajan, Vijay (Author)
Format: Electronic eBook
Language:English
Published: New York : J. Wiley, 2001.
Subjects:
Internet marketing.
Consumer behavior.
Electronic commerce.
Online Access: Full text (Wentworth users only)
Local Note:ProQuest Ebook Central

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Full text (Wentworth users only)

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