Marketing analytics resource allocation. University of Virginia, Darden School of Business.

Marketing analytics resource allocation. Digital media attribution. Part 2 /

This eight-minute video presents the marketer's challenge posed by the proliferation of media: How do we optimize the allocation of marketing resources among the numerous options available? Raj Venkatesan also introduces a concept that he calls the Media Attribution Ladder and discusses its rol...

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Bibliographic Details
Other Authors: Venkatesan, Rajkumar (Speaker)
Format: Electronic Video
Language:English
Published: Charlottesville, VA : University of Virginia Darden, 2017.
Series:Marketing Analytics Resource Allocation
Subjects:
Marketing > Management > Data processing.
Marketing > Technological innovations.
Internet marketing.
Instructional films.
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