How a Business WORKS: Inside Cameron Balloons.

How a Business WORKS: Inside Cameron Balloons.

What makes a company tick? This video explains basic business functions inside Cameron Balloons, the world's largest maker of hot air balloons. Marketing: Like all firms, Cameron has to market its balloons. Specialist publications, "word of mouth" and the internet are vital parts of i...

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Bibliographic Details
Other Authors: Nellist, Dave (Narrator)
Format: Electronic Video
Language:English
Published: England : TV Choice, 2004.
Series:Academic Video Online
Subjects:
Cameron Balloons (Firm)
Small business > Management > Case studies.
Strategic planning.
Small business marketing.
Entrepreneurship.
Hot air balloons.
Entrepreneurship
Documentaries and Factual Films
Documentary films.
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