Key concepts in marketing /

Introduces and examines the key issues, methods, models and debates that define the field of marketing today.

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Bibliographic Details
Main Author:	Blythe, Jim
Format:	Electronic eBook
Language:	English
Published:	Los Angeles, Calif. : SAGE, 2009.
Series:	SAGE key concepts.
Subjects:	Marketing. Marketing Electronic books. Academic theses.
Online Access:	Full text (Wentworth users only)

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