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Advertising and Chinese society : impacts and issues / edited by Hong Cheng, Kara Chan.
Published 2009Table of Contents: “…Rise of the Middle ClassRising Youth Market; Rising Nationalism: Local vs. Global; Share of Mind; Culture is Everything: Localization of Campaigns; Rising Consumer Awareness; Understanding Local Culture Is Key to Success in China; The Rise of Women as Big Spenders; Advertising Agencies in China; Mainland Chinese Shoppers Help with Hong Kong Economy; Conclusion; References; Chapter 3. …”
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International Conference on Science Education 2012 Proceedings Science Education: Policies and Social Responsibilities.
Published 2014Table of Contents: “…AcknowledgmentContents; Part I: National/Local Science EducationStandards; Chapter 1: History and Challenges of Integrated Science Curriculum Implementation in Zhejiang Province, China; 1.1 Introduction; 1.2 Research Design: Content and Method; 1.2.1 Research Questions; 1.2.2 Instruments; 1.2.3 Methods; 1.2.4 Objects; 1.3 The Historical Evolution of the Science Curriculum; 1.3.1 "National Science" Curriculum Reform in Zhejiang; 1.3.1.1 Process of "Natural Science" Curriculum Reform; 1.3.1.2 Implementation of "Natural Science" Curriculum; 1.3.2 From "Natural Science" to "Science."…”
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New Players on the World Stage : Chinese Provinces and Indian States.
Published 2013Full text (Wentworth users only)
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Inspirations ABC News Productions.
Published 2012Streaming video (Wentworth users only)
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