Wentworth
Institute of Technology
Suggested Topics within your search.
Suggested Topics within your search.
- Social media 21
- Internet marketing 17
- Branding (Marketing) 12
- Marketing 11
- Internet advertising 6
- branding 6
- social media 5
- Advertising 4
- Consumer behavior 4
- Economic aspects 4
- Music in advertising 4
- Online social networks in business 4
- Social networks 4
- Viral marketing 4
- Word-of-mouth advertising 4
- Advertising media planning 3
- Brand name products 2
- Business planning 2
- Business presentations 2
- Consumer Advocacy 2
- Consumer protection 2
- Corporate image 2
- Data protection 2
- Electronic Mail 2
- Electronic commerce 2
- Electronic mail messages 2
- Information resources management 2
- Information technology 2
- Internet personalities 2
- Location-based services 2
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1
Mobile commerce : how it contrasts, challenges and enhances electronic commerce / Esther Swilley.
Published 2016“…Digital and social media marketing and advertising collection.…”
Full text (Wentworth users only)
Electronic eBook -
2
This note's for you : popular music + advertising = marketing excellence / David Allen.
Published 2015“…Digital and social media marketing and advertising collection.…”
Full text (Wentworth users only)
Electronic eBook -
3
Make your business social : engage your customers with social media / Lindsay Chambers, Jennifer Morehead, and Heather Sallee.
Published 2020“…Digital and social media marketing and advertising collection.…”
Full text (Wentworth users only)
Electronic eBook -
4
Social media branding for small business : the 5-sources model : a manifesto for your branding revolution / Robert Davis.
Published 2015“…Digital and social media marketing and advertising collection.…”
Full text (Wentworth users only)
Electronic eBook -
5
Fostering Brand Community Through Social Media.
Published 2016“…Digital and social media marketing and advertising collection.…”
Full text (Wentworth users only)
Electronic eBook -
6
Email marketing in a digital world : the basics and beyond / Richard C. Hanna, Scott D. Swain, Jason Smith.
Published 2016“…Digital and social media marketing and advertising collection.…”
Full text (Wentworth users only)
Electronic eBook -
7
Social media marketing : strategies in utilizing consumer-generated content / Emi Moriuchi.
Published 2016“…Digital and social media marketing and advertising collection.…”
Full text (Wentworth users only)
Electronic eBook -
8
Celebrity 2.0 : the role of social media influencer marketing in building brands / Stacy Landreth Grau.
Published 2022“…Digital and social media marketing and advertising collection.…”
Full text (Wentworth users only)
Electronic eBook -
9
Viral marketing and social networks / Maria Petrescu.
Published 2014“…Digital and social media marketing and advertising collection.…”
Full text (Wentworth users only)
Electronic eBook -
10
Seven Principles of Digital Business Strategy.
Published 2017“…Digital and social media marketing and advertising collection.…”
Full text (Wentworth users only)
Electronic eBook -
11
Digital privacy in the marketplace : perspectives on the information exchange / George R. Milne.
Published 2015“…Digital and social media marketing and advertising collection.…”
Full text (Wentworth users only)
Electronic eBook -
12
Presentation skills : educate, inspire, and engage your audience / Michael Weiss.
Published 2015“…Digital and social media marketing and advertising collection.…”
Full text (Wentworth users only)
Electronic eBook -
13
R U #SoLoMo ready? : consumers and brands in the digital era / Stavros Papakonstantinidis, Athanasios Poulis and Prokopis Theodoridis.
Published 2016“…Digital and social media marketing and advertising collection.…”
Full text (Wentworth users only)
Electronic eBook -
14
Super sonic logos : the power of audio branding / David Allan, PhD.
Published 2021“…Digital and social media marketing and advertising collection.…”
Full text (Wentworth users only)
Electronic eBook -
15
Digital branding fever / Athanasios Poulis, Ioannis Rizomyliotis, Kleopatra Konstantoulaki.
Published 2017“…Digital and social media marketing and advertising collection.…”
Full text (Wentworth users only)
Electronic eBook -
16
Herding cats : a strategic approach to social media marketing / Andrew Rohm and Michael Weiss.
Published 2014“…Digital and social media marketing and advertising collection.…”
Full text (Wentworth users only)
Electronic eBook -
17
Digital marketing management : a handbook for the current (or future) CEO / by Debra Zahay.
Published 2015“…Digital and social media marketing and advertising collection.…”
Full text (Wentworth users only)
Electronic eBook -
18
Corporate branding in Facebook fan pages : ideas for improving your brand value / Eliane Pereira Zamith Brito [and five others].
Published 2015“…Digital and social media marketing and advertising collection.…”
Full text (Wentworth users only)
Electronic eBook -
19
The connected consumer / Dinesh Kumar.
Published 2016“…Digital and social media marketing and advertising collection.…”
Full text (Wentworth users only)
Electronic eBook -
20
Viral marketing and social networks / Maria Petrescu.
Published 2014“…Digital and social media marketing and advertising collection.…”
Full text (Wentworth users only)
Electronic eBook