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    Tailgating, sacks, and salary caps : how the NFL became the most successful sports league in history / Mark Yost. by Yost, Mark

    Published 2006
    Table of Contents: “…In the best interest of the league : the NFL builds its future on its past -- Anything but free : playing for the NFL -- Any given Sunday : how Bert bell built the NFL's even playing field -- A perfect team : television and the NFL -- The NFL goes prime time : Monday night football and mainstream audiences -- Sports bars, satellites, and fantasy football : new media, new markets -- NFL merchandising : the empire's new clothes -- The super bowl : who really wins? …”
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