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B4B : how technology and big data are reinventing the customer-supplier relationship / J.B. Wood, Todd Hewlin, Thomas Lah.
Published 2013Table of Contents: “…Copyright -- Contents -- Introduction -- Chapter 1: The Origins of B2B -- Chapter 2: New Leaders Emerge -- Chapter 3: Itâ€?…”
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B.B. King : Standing Room Only / MVD.
Published 1990Streaming video (Wentworth users only)
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Neuromarketing in the B-to-B-Sector.
Published 2012Table of Contents: “…Neuromarketing in the B-to-B-Sector. Importance, potential and its implications for Brand Management; Table of contents; Acknowledgements; Preface; 1 Introduction; 1.1 Outline of the Issue; 1.2 Objective; 1.3 Methodology; 2 Terminology and topical confinement; 2.1 Brand; 2.2 Marketing; 2.3 B-to-B-Marketing and its characteristics; 2.4 Neuromarketing and its limitations; 2.5 Prospects of Neuromarketing; 3 Basics of and findings from Neuromarketing; 3.1 Structure and functioning of the human brain; 3.1.1 The limbic system; 3.1.2 Cognitive processing patterns.…”
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B2B Integration : a Practical Guide to Collaborative E-Commerce.
Published 2002Table of Contents: “…New rules of engagement. 1.3. B2B e-commerce. 1.4. B2B integration (B2Bi). 1.5. …”
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B2B Marketing A Guidebook for the Classroom to the Boardroom / edited by Uwe G. Seebacher.
Published 2021Table of Contents: “…The Big Picture: Why the Going Gets Tougher! -- 2. The B2B Marketing Ecosystem: Finding Your Way Through the World of Colorful B2B Terms! …”
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Designing B2B brands : lessons from Deloitte and 195,000 brand managers / Carlos Martinez Onaindia & Brian Resnick.
Published 2013Table of Contents: “…-- What is brand identity? -- B2C versus B2B branding -- The "brandscape" -- Brand strategy -- Brand architecture -- Brand purpose -- Brand positioning -- Brand experience -- Brand engagement -- Brand measurement.…”
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The Life and Legacy of B.B. King : a Mississippi Blues Icon.
Published 2019Table of Contents: “…I |t LIFE AND LEGACY OF B.B. KING -- |g 1. |t Humble Beginnings -- |g 2. …”
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B2B Brand Management by Philip Kotler, Waldemar Pfoertsch.
Published 2006Table of Contents: “…Being Known or Being One of Many -- To Brand or Not to Brand -- B2B Branding Dimensions -- Acceleration through Branding -- Success Stories of B2B Branding -- Beware of Branding Pitfalls -- Future Perspective.…”
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B2B Digital Marketing Using the Web to Market Directly to Businesses / Miller, Michael.
Published 2012Full text (Wentworth users only)
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Innovative B2B Marketing Hall, Simon.
Published 2017Full text (Wentworth users only)
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B2B eCommerce Basics, Business Models and Best Practices in Business-to-Business Online Trade / by Gerrit Heinemann.
Published 2023Table of Contents: “…Basics of B2B eCommerce -- Special features of B2B eCommerce -- Business models in B2B eCommerce -- Best practices in B2B eCommerce -- Risks in B2B eCommerce. .…”
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The B word : bisexuality in contemporary film and television / Maria San Filippo.
Published 2013Full text (Wentworth users only)
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Plan B : the real deal guide to creating your business / Kathleen Rich-New.
Published 2013Table of Contents: “…Listening to the Right PeopleWrap Up; Chapter 4 -- There are Many Paths to a Plan B; Start Packing for Your Journey; Four Ways to Create Your Plan B; Overview of the Four Plan B Options; The Wealthy 1%; Starting Your Own Business; Buying an Existing Business; Buying a Franchise; Network Marketing; Wrap Up; Chapter 5 -- Thinking it Through: Avoiding the Pitfalls of Wrong (and Costly) Decisions; A Structure for Thinking Through Your Plan B; Critical Resources for all Businesses; Time; Money; Finding Your Work Lifestyle; Type of Work; Type of People; Location of Your Work…”
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The B₃-adrenoreceptor / edited by A. Donny Strosberg.
Published 2000Full text (Wentworth users only)
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B Street : the notorious playground of Coulee Dam / Lawney L. Reyes.
Published 2008Table of Contents: “…Moccasin telegraph -- The town hall -- Family planning -- B Street -- Working stiffs -- Pretty ladies -- Woo dip -- Show business -- The China man -- Ceremony of tears.…”
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The B-conjecture : characterization of Chevalley groups / John H. Walter.
Published 1986Full text (Wentworth users only)
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