The Pricing Puzzle How to Understand and Create Impactful Pricing for Your Products / by Jan Y. Yang. by Yang, Jan Y.

Table of Contents: “…Oh price - Prelude -- The Power of Choice -- The Color of Pricing -- Good Morning Coffee -- (In)dispensable Spicy Chicken Wings -- Grocery Box in Parts -- Random Thoughts Up in the Air -- Carpe Diem -- The Tale of the Midnight Diner -- The Burden of Fame -- A Pricing Perspective on Double Eleven -- The Premium Mass Product -- A Chilled Coke in Tehran -- We Love Dynamic Pricing -- The Conundrum of Price Cut -- Behind the Scenes of Price Elasticity -- Profit Phobia -- iPricing -- The Milky Solution to a Luxury Problem -- The Coffee Revolution -- The Woes of MUJI -- Why Do We Want Price Inceases -- The Moral of Pricing -- Price in Pieces -- The Pricing Stories Continue.…”
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