Technology Application in Aviation, Tourism and Hospitality Recent Developments and Emerging Issues / edited by Azizul Hassan, Nor Aida Abdul Rahman.

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Women in Aviation Management, Talent and Empowerment During Crisis Era / edited by Nor Aida Abdul Rahman, Nurhayati Mohd Nur.

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Augmented customer strategy : CRM in the digital age / edited by Gilles N'Goala, Virginie Pez-Pérard, Isabelle Prim-Allaz.

Table of Contents: “…/ Eric Julienne, Maud Damperat, Romain Franck -- Engaging Reciprocity from the Complainant Customer in the Digital Age / Françoise Simon -- The Firm's Empathic Capacity: a Social Neuroscience Perspective for Managing Customer Engagement in the Digital Era / Mathieu Lajante -- Data Marketing for Customer Intimacy / Grégoire Bothorel, Virginie Pez-Pérard -- The Dark Side of Customer Relationship Management Practices in the Data Age: Managing Resistance and Perceived Intrusion for Responsible Practices / Caroline Lancelot-Miltgen, Aïda Mimouni Chaabane, Virginie Pez-Pérard -- The Legal Basis for a Data Economy Based on Trust / Isabelle Landreau -- Information Systems Security: Challenges, Vulnerabilities and Tools / Philippe Cohard -- Organizing the Augmented Customer Relationship / Isabelle Prim-Allaz, Pierre Volle.…”
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Augmented customer strategy : CRM in the digital age / edited by Gilles N'Goala, Virginie Pez-Pérard, Isabelle Prim-Allaz.

Table of Contents: “…/ Eric Julienne, Maud Damperat, Romain Franck -- Engaging Reciprocity from the Complainant Customer in the Digital Age / Françoise Simon -- The Firm's Empathic Capacity: a Social Neuroscience Perspective for Managing Customer Engagement in the Digital Era / Mathieu Lajante -- Data Marketing for Customer Intimacy / Grégoire Bothorel, Virginie Pez-Pérard -- The Dark Side of Customer Relationship Management Practices in the Data Age: Managing Resistance and Perceived Intrusion for Responsible Practices / Caroline Lancelot-Miltgen, Aïda Mimouni Chaabane, Virginie Pez-Pérard -- The Legal Basis for a Data Economy Based on Trust / Isabelle Landreau -- Information Systems Security: Challenges, Vulnerabilities and Tools / Philippe Cohard -- Organizing the Augmented Customer Relationship / Isabelle Prim-Allaz, Pierre Volle.…”
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Strategic Marketing Management in Asia: Case Studies and Lessons Across Industries by Syed Saad Andaleeb, Khalid Hasan

Table of Contents: “…Other Models to ConsiderAIDA Model; 6 Market Segmentation, Targeting, and Positioning; Market Segmentation; Geographic Segmentation; Demographic Segmentation; Psychographics; Behavioral Segmentation; Benefit Segmentation; Criteria for Effective Segmentation; Market Targeting; Market Positioning; 7 Product Decisions; Product Life Cycle; New Product Development (NPD) -- Tata Nano; Product Mix Decisions; 8 New Product Development; The New-Product Development Process; Idea Generation; Idea Screening; Concept Development and Testing; Concept Development; Concept Testing.…”
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