B2B Marketing A Guidebook for the Classroom to the Boardroom / edited by Uwe G. Seebacher.

Table of Contents: “…The Big Picture: Why the Going Gets Tougher! -- 2. The B2B Marketing Ecosystem: Finding Your Way Through the World of Colorful B2B Terms! …”
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B2B Brand Management by Philip Kotler, Waldemar Pfoertsch. by Kotler, Philip

Table of Contents: “…Being Known or Being One of Many -- To Brand or Not to Brand -- B2B Branding Dimensions -- Acceleration through Branding -- Success Stories of B2B Branding -- Beware of Branding Pitfalls -- Future Perspective.…”
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B2B eCommerce Basics, Business Models and Best Practices in Business-to-Business Online Trade / by Gerrit Heinemann. by Heinemann, Gerrit

Table of Contents: “…Basics of B2B eCommerce -- Special features of B2B eCommerce -- Business models in B2B eCommerce -- Best practices in B2B eCommerce -- Risks in B2B eCommerce. .…”
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B-Series Algebraic Analysis of Numerical Methods / by John C. Butcher. by Butcher, John C.

Table of Contents: “…1 Differential equations, numerical methods and algebraic analysis -- 2 Trees and forests -- 3 B-series and algebraic analysis -- 4 Algebraic analysis and integration methods -- 5 B-series and Runge–Kutta methods -- 6 B-series and multivalue methods -- 7 B-series and geometric integration -- Answers to the exercises -- References -- Index.…”
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B 2007: Formal Specification and Development in B 7th International Conference of B Users, Besançon, France, January 17-19, 2007.... by Julliand, Jacques

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Electronic Signatures for B2B Contracts Evidence from Australia / by Aashish Srivastava. by Srivastava, Aashish

Table of Contents: “…GLOSSARY -- ACKNOWLEDGEMENT -- PREFACE -- CHAPTER 1 – INTRODUCTION -- CHAPTER 2 - FROM MANUSCRIPT TO ELECTRONIC SIGNATURE: BACKGROUND, TECHNOLOGY AND CASE LAWS -- CHAPTER 3 - ELECTRONIC SIGNATURES: LEGISLATIVE DEVELOPMENTS AND ACCEPTANCE ISSUES -- CHAPTER 4 - THE ELECTRONIC SIGNATURE TECHNOLOGY: POTENTIAL ISSUES WITH REGARD TO ITS USAGE -- CHAPTER 5 - SECURITY ISSUES DRIVING THE NON-ACCEPTANCE OF ELECTRONIC SIGNATURES -- CHAPTER 6 - LEGAL UNDERSTANDING AND ISSUES WITH ELECTRONIC SIGNATURES -- CHAPTER 7 – CONCLUSION -- BIBLIOGRAPHY -- APPENDIX A - HOW DOES PUBLIC-KEY CRYPTOGRAPHY WORK? -- APPENDIX B - ELECTRONIC SIGNATURE ON A SMART CARD -- APPENDIX C - FINGERPRINT: THE BEST FORM OF BIOMETRIC.…”
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Customer-Supplier Relationships in B2B An Interaction Perspective on Actors in Business Networks / by Antonella La Rocca. by La Rocca, Antonella

Table of Contents: “…Perspectives on Market – B2B Market as Network -- 3. Analysing Supplier Customer Relationships in Business Markets -- 4. …”
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Marketing for Small B2B Businesses How Content Creates Marketing Muscle and Powers Traditional and Digital Marketing / by Andrew Schulkind. by Schulkind, Andrew

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B2B Customer Engagement Strategy An Introduction to Managing Customer Experience / by Daniel D. Prior. by Prior, Daniel D.

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Reputation Transfer to Enter New B-to-B Markets Measuring and Modelling Approaches / by Christine Falkenreck. by Falkenreck, Christine

Table of Contents: “…-Perspectives of Relationship Marketing; Defining Corporate Reputation in B-to-B Relationships; A Standard Construct of Reputation–Useful and Appropriate?…”
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The Dynamics of Green Innovation in B2B Industries A Systems Approach to Explain the Diffusion of Bioplastics / by Friederike Esther Rhein. by Rhein, Friederike Esther

Table of Contents: “…Introduction -- Green Innovation in the B2B Context -- B2B Innovation Adoption and Diffusion -- Research Design and Methodology -- Exploring why and how B2B Buyers Adopt Bioplastics -- Investigating Relevant Factors in Business Adoption of Bioplastics -- Developing a Diffusion Model for emerging Bioplastic Products -- Integrating Findings and Conclusions.…”
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Account Management Strategies in B2B Sales Generating Customer Value and Building Sustainable Business Relationships - Methodology, Processes, Tools /... by Neeb, Hans-Peter

Table of Contents: “…The new school of thought in sales -- Sales culture and processes -- Key account management in B2B -- Account selection -- Strategy comparison customer company - supplier company -- Core benefits, core messages, win-loss analysis, value proposition -- Top executive relationship program -- Account status analyses. .…”
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Integrated Product and Sales Management in B2B Developing, Managing and Selling Technology Based Industrial Products Profitably / by Claus Tintelnot. by Tintelnot, Claus

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Group B Coxsackieviruses edited by Steven Tracy, M. Steven Oberste, Kristen M. Drescher. by Tracy, Steven

Table of Contents: “…Section 1: CVB Genetics -- Coxsackieviruses and quasispecies theory: evolution of enteroviruses -- Comparative genomics of the coxsackie B viruses and related enteroviruses -- Group B coxsackievirus virulence -- Section 2: CVB Entry and Replication -- The coxsackievirus and adenovirus receptor (CAR) -- Coxsackievirus B RNA replication: Lessons from poliovirus -- CVB translation: Lessons from the polioviruses -- Preferential coxsackievirus replication in proliferating/activated cells: implications for virus tropism, persistence, and pathogenesis -- Section 3 Host-Virus Interaction -- The impact of CVB3 infection on host cell biology -- Host immune responses to coxsackievirus B3 -- Pediatric group B coxsackievirus infections -- Pancreas -- CVB-induced pancreatitis and alterations in gene expression -- The CVB and etiology of type 1 diabetes -- Heart -- Persistent coxsackievirus infection: Enterovirus persistence in chronic myocarditis and dilated cardiomyopathy -- Autoimmunity in coxsackievirus infection -- CVB infection and mechanisms of viral cardiomyopathy -- Subject index.…”
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B Corp Entrepreneurs Analysing the Motivations and Values behind Running a Social Business / by Florentine Mariele Sophie Roth, Ingo Winkler. by Roth, Florentine Mariele Sophie, Winkler, Ingo

Table of Contents: “…Challenging the Traditional Way of Doing Business -- 2. The B Corp Movement -- 3. Values and Motivations of B Corp Entrepreneurs and Social Entrepreneurs -- 4. …”
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Innovative Tools for Business Coalitions in B2B Applications How Negotiation, Auction and Game Theory Can Support Small- and Medium-sized Business in E-business /... by Argoneto, Pierluigi

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Co-Creation of High-Tech Products in the B2B Domain by Leontin Karl Grafmüller. by Grafmüller, Leontin Karl

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ApoB in Clinical Care by Jacqueline de Graaf, Patrick Couture, Allan D. Sniderman. by Graaf, J. de (Jacqueline), Couture, P. (Patrick), Sniderman, Allan D.

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Cognitive Neuroscience Robotics B Analytic Approaches to Human Understanding /...

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Hepatitis B Virus Infection Molecular Virology to Antiviral Drugs / edited by Hong Tang.

Table of Contents: “…Preface -- Hepatitis B Virus Infection: Overview -- HBV genome and life cycle -- The regulation of HBV transcription and replication -- Immunopathogenesis of HBV infection -- Cell Culture Models and Animal Models for HBV Study -- Treatment of chronic hepatitis B: current and future.…”
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