Marketing and client relations for interior designers / by Mary V. Knackstedt.

Marketing and client relations for interior designers /

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Bibliographic Details
Main Author:	Knackstedt, Mary V.
Format:	Book
Language:	English
Published:	Hoboken, N.J. : Wiley, [2008]
Subjects:	Interior decoration > Marketing. Interior decoration > Practice.
Local Note:	BNA TOC 20090109 jea.

Table of Contents:

Pt. I. Effective marketing strategies
1. Positioning your firm
2. The marketing plan
3. Objectives
4. Company profile/internal
5. The marketplace
6. Current issues influencing our market
7. Market research
8. Targeting the right clients
9. Partnering with technology
10. Techniques that develop and nurture relationships
11. Who will lead?
12. Preparing marketing materials
13. Becoming a major force in interior design
Pt. 2. Selling as communication
14. An introduction to selling
15. The client comes first
16. Rapport
17. Organization
18. The art of the interview
19. Your brand
20. Preselling
21. The presentation
22. Qualifying the client
23. Defining a project
24. Customer service
25. How to handle complaints
26. Contracts and letters of agreement
27. Charging for your services
28. The installation
29. Learning.