140 characters : a style guide for the short form / Dom Sagolla.

140 characters : a style guide for the short form /

Make the most of your messages on Twitter, Facebook, and other social networking sites. The advent of Twitter and other social networking sites, as well as the popularity of text messaging, have made short-form communication an everyday reality. But expressing yourself clearly in short bursts-partic...

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Bibliographic Details
Main Author: Sagolla, Dom
Format: Electronic eBook
Language:English
Published: Hoboken, N.J. : John Wiley & Sons, ?2009.
Subjects:
Instant messaging.
Text messages (Cell phone systems)
Electronic mail messages.
Digital media > Editing.
Online authorship.
Authorship > Style manuals.
Electronic mail systems.
Text Messaging
Electronic Mail
Online Access: Full text (Wentworth users only)
Table of Contents:
  • Front Matter
  • Lead. Describe: A Brief Digression to Discuss Journalism is Warranted
  • Simplify: Say More with Less
  • Avoid: Don't Become a Fable about Too Much Information
  • Value. Voice: Say It Out Loud
  • Reach: Understand Your Audience
  • Repeat: It Worked for Shakespeare
  • Mention: Stamp Your Own Currency
  • Dial: Search for Silence, Volume, and Frequency
  • Link: Deduce the Nature of Short Messages
  • Word: Expose the Possibilities in Phraseology, Poetry, and Invention
  • Master. Tame: Apply Multiple Techniques Toward the Same End
  • Cultivate: Meet 140 Characters, Each with a Unique Story
  • Branch: Steady, Organic Growth is Most Manageable
  • Evolve. Filter: Teach the Machine to Think Ahead
  • Open: Give and You Shall Receive
  • Imitate: There is Nothing Original, Except in Arrangement
  • Iterate: Practice a Sequence of Tiny Adjustments
  • Accelerate. Increase Do More
  • Fragment Do It Smaller
  • Recommended Reading
  • Glossary
  • Index.
  • Describe : a brief digression to discussion journalism is warranted
  • Simplify : say more with less
  • Avoid : don't become a fable about too much information
  • Voice : say it out loud
  • Reach : understand your audience
  • Repeat : it worked for Shakespeare
  • Mention : stamp your own currency
  • Dial : search for silence, volume, and frequency
  • Link : deduce the nature of short messages
  • Word : expose the possibilities in phraseology, poetry, and invention
  • Tame : apply multiple techniques toward the same end
  • Cultivate : meet 140 characters, each with a unique story
  • Branch : steady, organic growth is most manageable
  • Filter : teach the machine to think ahead
  • Open : give and you shall receive
  • Imitate : there is nothing original, except in arrangement
  • Iterate : practice a sequence of tiny adjustments
  • Increase : do more
  • Fragment : do is smaller.

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