Wentworth
Institute of Technology
Persuading with data : a guide to designing, delivering, and defending your data /
"A business communication textbook that combines data visualization and rhetoric to develop presentations that enable audience members to act"--
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Cambridge, Massachusetts :
MIT Press,
[2022]
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| Online Access: |
Full text (Wentworth users only) |
Table of Contents:
- Introduction to persuading with data
- Know your own mind (in order to change others')
- See how graphs work (inside your brain)
- Choose the right graph (for your data)
- Simplify to amplify (your message)
- Build effective slides (with the point in mind)
- Structure your data (so others can follow it)
- Frame the data to persuade (so the audience acts)
- Present your data (with less preparation)
- Prepare for resistance (because resistance shows they care).