Wentworth
Institute of Technology
Persuading with data : a guide to designing, delivering, and defending your data /
"A business communication textbook that combines data visualization and rhetoric to develop presentations that enable audience members to act"--
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| Main Author: | |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Cambridge, Massachusetts :
MIT Press,
[2022]
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| Subjects: | |
| Online Access: |
Full text (Wentworth users only) |
MARC
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| 100 | 1 | |a Kazakoff, Miro, |e author. | |
| 245 | 1 | 0 | |a Persuading with data : |b a guide to designing, delivering, and defending your data / |c by Miro Kazakoff. |
| 264 | 1 | |a Cambridge, Massachusetts : |b MIT Press, |c [2022] | |
| 264 | 4 | |c ©2022 | |
| 300 | |a 1 online resource (263 pages) : |b illustrations (some color) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a unmediated |b c |2 rdamedia | ||
| 338 | |a volume |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Introduction to persuading with data -- Know your own mind (in order to change others') -- See how graphs work (inside your brain) -- Choose the right graph (for your data) -- Simplify to amplify (your message) -- Build effective slides (with the point in mind) -- Structure your data (so others can follow it) -- Frame the data to persuade (so the audience acts) -- Present your data (with less preparation) -- Prepare for resistance (because resistance shows they care). | |
| 520 | |a "A business communication textbook that combines data visualization and rhetoric to develop presentations that enable audience members to act"-- |c Provided by publisher. | ||
| 588 | |a Description based on online resource; title from digital title page (ProQuest Ebook Central, viewed on December 14, 2022). | ||
| 650 | 0 | |a Business presentations |x Graphic methods. | |
| 650 | 0 | |a Information visualization. | |
| 650 | 0 | |a Persuasion (Psychology) | |
| 710 | 2 | |a EBSCOhost (Firm) | |
| 776 | 0 | 8 | |i Print version: |a Kazakoff, Miro. |t Persuading with data. |d Cambridge, Massachusetts : The MIT Press, [2022] |z 9780262543279 |w (DLC) 2021014619 |w (OCoLC)1256593594 |
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