Strategic Islamic Marketing A Roadmap for Engaging Muslim Consumers / edited by Baker Ahmad Alserhan, Veland Ramadani, Jusuf Zeqiri, Léo-Paul Dana.

Strategic Islamic Marketing A Roadmap for Engaging Muslim Consumers /

Marketing in the emerging Islamic markets is a challenging business function since international companies must contend with unfamiliar customs, cultural differences, and legal challenges. This book provides marketers who want to reach this emerging and very lucrative consumer base with essential, r...

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Bibliographic Details
Corporate Author: SpringerLink (Online service)
Other Authors: Alserhan, Baker Ahmad (Editor), Ramadani, Veland (Editor), Zeqiri, Jusuf (Editor), Dana, Leo Paul (Editor)
Format: Electronic eBook
Language:English
Published: Cham : Springer International Publishing : Imprint: Springer, 2022.
Edition:1st ed. 2022.
Series:Contributions to management science.
Subjects:
Marketing.
Islam and the social sciences.
Islamic sociology.
International business enterprises.
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