Never leave well enough alone /
One of the nation's leading industrial designers discusses his life and accomplishments, from creating the Studebaker to designing the packaging for Lucky Strikes.
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Format: | Book |
Language: | English |
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Baltimore :
Johns Hopkins University Press,
2002.
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Table of contents Contributor biographical information Publisher description |
Table of Contents:
- Chapter 1 Corporal Loewy 3
- Chapter 2 Adolescence 15
- Chapter 3 Sex and Locomotives 39
- Chapter 4 Fashion Illustrator 51
- Chapter 5 The Crusade 65
- Chapter 6 The Duplicating Angel 81
- Chapter 7 Skyscraper Office 91
- Chapter 8 American Cooking 99
- Chapter 9 Penthouse Studio 115
- Chapter 10 The "Me Too" Boys 125
- Chapter 11 From Toothpicks to Locomotives 133
- Chapter 12 Big Business 145
- Chapter 13 Michael and Venise 161
- Chapter 14 Viola Erickson 165
- Chapter 15 Preparations for Postwar 179
- Chapter 16 The National Widget Company 187
- Chapter 17 The Chrome and You 207
- Chapter 18 Industrial Design and Your Life 233
- Chapter 19 Case History 257
- Chapter 20 The MAYA Stage 277
- Chapter 21 The Borax Plague 287
- Chapter 22 Design and Psychology 295
- Chapter 23 Automobile Body Styling 305
- Chapter 24 Reader Rides Again 321
- Chapter 25 Keeping Fit 349
- Chapter 26 Where To? 369.