Wentworth
Institute of Technology
The Re-animation of Gene Kelly
American, British, and Canadian advertising professionals examine six television commercials to explain why people are talking about them. British and American beer ads use comedy, celebrity appearances, and subverted expectations to sell their product. A public service announcement about driving wh...
Saved in:
| Format: | Electronic Video |
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| Language: | English |
| Published: |
[Place of publication not identified] :
Tricon Films Inc.,
[2007]
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| Series: | Ad persuasion.
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| Subjects: | |
| Online Access: |
Streaming video (Wentworth users only) |
| Summary: | American, British, and Canadian advertising professionals examine six television commercials to explain why people are talking about them. British and American beer ads use comedy, celebrity appearances, and subverted expectations to sell their product. A public service announcement about driving while high plays off the sense of the surreal experienced by drug users. A Volkswagen ad and an Orange telecom ad both use dance-with varying degrees of effectiveness and energy. Finally, a regional commercial for Ace Hardware parodies a local new broadcast to appeal to its target audience. |
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| Item Description: | Streaming video file encoded with permission for digital streaming by Films Media Group on June 25, 2015. |
| Physical Description: | 1 online resource (1 video file (21 min., 34 sec.)) : sound, color. |
| Format: | System requirements: FOD playback platform. |
| Audience: | 13 & up. |
| Language: | Closed-captioned. |
| Source of Description, Etc. Note: | Title from distributor's description (Films Media Group, September 3, 2015). |