Wentworth
Institute of Technology
The California Raisins
This episode of Ad Persuasion highlights the California Raisins, an '80s claymation phenomenon that became part of pop culture. Advertising industry experts also analyze spots by Amora ("Martian"), Burger King ("Fantasy Ranch"), Budweiser ("Whassup?"), Nescafe (&qu...
Saved in:
| Format: | Electronic Video |
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| Language: | English |
| Published: |
[Place of publication not identified] :
Tricon Films Inc.,
[2007]
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| Series: | Ad persuasion.
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| Subjects: | |
| Online Access: |
Streaming video (Wentworth users only) |
| Summary: | This episode of Ad Persuasion highlights the California Raisins, an '80s claymation phenomenon that became part of pop culture. Advertising industry experts also analyze spots by Amora ("Martian"), Burger King ("Fantasy Ranch"), Budweiser ("Whassup?"), Nescafe ("Chill In, Chill Out"), and Bic ("Prank Calls") in terms of message, creativity, execution, and effectiveness at drawing in consumers. |
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| Item Description: | Streaming video file encoded with permission for digital streaming by Films Media Group on June 25, 2015. |
| Physical Description: | 1 online resource (1 video file (21 min., 37 sec.)) : sound, color. |
| Format: | System requirements: FOD playback platform. |
| Audience: | 11 & up. |
| Language: | Closed-captioned. |
| Source of Description, Etc. Note: | Title from distributor's description (Films Media Group, September 3, 2015). |