Wentworth
Institute of Technology
Marketing
This persuasive six-part set, adapted from the popular series developed for students to enhance their test-taking skills, combines serious academic content with a humorous presentation style to help make the subject of marketing more accessible. Each program skillfully employs elements such as cleve...
Saved in:
| Corporate Authors: | , , |
|---|---|
| Format: | Electronic Video |
| Language: | English |
| Published: |
New York, N.Y. :
Films Media Group,
[2010]
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| Subjects: | |
| Online Access: |
Streaming video (Wentworth users only) |
MARC
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| 245 | 0 | 0 | |a Marketing |h [videorecording] / |c Goldhil Video (Firm). |
| 264 | 3 | 1 | |a New York, N.Y. : |b Films Media Group, |c [2010] |
| 264 | 4 | |c ©2001 | |
| 300 | |a 1 streaming video file (79 min.) : |b sound, color, digital file + |e instructional materials (online) | ||
| 336 | |a two-dimensional moving image |b tdi |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 500 | |a Encoded with permission for digital streaming by Films Media Group on July 3, 2010. | ||
| 500 | |a Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware. | ||
| 505 | 0 | |a Marketing Orientation and Mission (2:48) -- Determining Organizational Objectives (1:40) -- Marketing Objectives and Mission Statement (2:19) -- Tools in the Marketing Plan: Strategic Business Units (5:59) -- SWOT: Marketing Plan Tool (2:34) -- Tools: Trend Analysis (2:20) -- Marketing Plan Basics (4:38) -- Marketing Process: Review of Basics (1:36) -- Distribution Channels (3:03) -- Distribution Channel Conflict (1:46) -- Reducing Channel Conflict (2:25) -- Promotion (2:15) -- Promotional Mix (4:06) | |
| 520 | |a This persuasive six-part set, adapted from the popular series developed for students to enhance their test-taking skills, combines serious academic content with a humorous presentation style to help make the subject of marketing more accessible. Each program skillfully employs elements such as clever mnemonics, high-tech computer graphics, and entertaining vignettes to boost retention and confidence while driving home core concepts through concise explanations and case studies. Modules include: * What Is Marketing? * Marketing Planning * Marketing Research and Information * Segmenting, Targeting, and Positioning * The Four P's, Part 1: Product and Pricing * The Four P's, Part 2: Place and Promotion Joining the Standard Deviants Academic Team in the creation of this set are John McCarty, Ph.D., of American University, and Barbara Rosenthal, Ph.D., of Miami-Dade Community College. Correlates to all applicable state and national standards. | ||
| 521 | 2 | |a 10 & up. | |
| 538 | |a Mode of access: Internet. | ||
| 538 | |a System requirements: FOD playback platform. | ||
| 588 | |a Title from distributor's description. | ||
| 650 | 0 | |a Branding (Marketing) |0 sh2007006470 | |
| 650 | 0 | |a Marketing |v Case studies. |0 sh2008107423 | |
| 650 | 0 | |a Marketing |x Management. |0 sh 85081339 | |
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| 710 | 2 | |a Goldhil Video (Firm) |0 no 96053125 | |
| 776 | 0 | 8 | |i Originally produced: |d Goldhil Video (Firm), 2001 |z 9780736535953 |
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| 952 | f | f | |a Wentworth Institute of Technology |b Main Campus |c Wentworth Library |d Online |t 0 |e Films on Demand |h Other scheme |
| 856 | 4 | 0 | |t 0 |u https://ezproxywit.flo.org/login?url=https://digital.films.com/PortalPlaylists.aspx?aid=20185&xtid=11787 |y Streaming video (Wentworth users only) |