Wentworth
Institute of Technology
Marketing
This persuasive six-part set, adapted from the popular series developed for students to enhance their test-taking skills, combines serious academic content with a humorous presentation style to help make the subject of marketing more accessible. Each program skillfully employs elements such as cleve...
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| Corporate Authors: | , , |
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| Format: | Electronic Video |
| Language: | English |
| Published: |
New York, N.Y. :
Films Media Group,
[2010]
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| Subjects: | |
| Online Access: |
Streaming video (Wentworth users only) |
| Summary: | This persuasive six-part set, adapted from the popular series developed for students to enhance their test-taking skills, combines serious academic content with a humorous presentation style to help make the subject of marketing more accessible. Each program skillfully employs elements such as clever mnemonics, high-tech computer graphics, and entertaining vignettes to boost retention and confidence while driving home core concepts through concise explanations and case studies. Modules include: * What Is Marketing? * Marketing Planning * Marketing Research and Information * Segmenting, Targeting, and Positioning * The Four P's, Part 1: Product and Pricing * The Four P's, Part 2: Place and Promotion Joining the Standard Deviants Academic Team in the creation of this set are John McCarty, Ph.D., of American University, and Barbara Rosenthal, Ph.D., of Miami-Dade Community College. Correlates to all applicable state and national standards. |
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| Item Description: | Encoded with permission for digital streaming by Films Media Group on July 3, 2010. Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware. |
| Physical Description: | 1 streaming video file (79 min.) : sound, color, digital file + instructional materials (online) |
| Format: | Mode of access: Internet. System requirements: FOD playback platform. |
| Audience: | 10 & up. |
| Source of Description, Etc. Note: | Title from distributor's description. |