The Selling game new erin advertising / Canadian Broadcasting Corporation.

The Selling game new erin advertising /

The Internet and low-cost digital production methods have given marketers powerful new tools. This program explores the results: a new wave of advertising that relies increasingly on consumer-generated content and rejects the ad forms of conventional television. Featuring interviews with Matt Creame...

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Bibliographic Details
Corporate Authors: Canadian Broadcasting Corporation, Films for the Humanities & Sciences (Firm), Films Media Group
Format: Electronic Video
Language:English
Published: New York, N.Y. : Films Media Group, [2008]
Subjects:
Advertising campaigns.
Branding (Marketing)
Business enterprises > Technological innovations.
Business logistics.
Computer networks.
Computers > Economic aspects.
Electronic commerce.
International business enterprises > Management.
Internet.
Logistics > Computer programs.
Marketing > Case studies.
Marketing > Management.
Telecommunication.
Educational films.
Internet videos.
Videorecording.
Online Access: Streaming video (Wentworth users only)

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Streaming video (Wentworth users only)

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