What is marketing? Goldhil Video (Firm).

What is marketing?

Is there a market for bacon-scented sun block? Yes-at least in theory. After explaining basic terminology such as needs, demands, and markets, this program outlines the three strategies for inducing potential customers to purchase merchandise-the product orientation, selling orientation, and marketi...

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Bibliographic Details
Corporate Authors: Films for the Humanities & Sciences (Firm), Films Media Group, Goldhil Video (Firm), Standard Deviants (Performing group)
Format: Electronic Video
Language:English
Published: New York, N.Y. : Films Media Group, [2005]
Series:Standard deviants core curriculum. Marketing.
Subjects:
Branding (Marketing)
Marketing > Case studies.
Marketing > Management.
Educational films.
Internet videos.
Videorecording.
Online Access: Streaming video (Wentworth users only)

Internet

Streaming video (Wentworth users only)

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