Pull Marketing techniques

Because the Internet is a dynamic environment, pull marketing is an ideal tool for directing traffic to particular Web sites. This program presents the benefits of opt-in e-mail; niche communities built around Web portals, newsletters, and ad networks; and Webcasts-powerful attention-grabbing techni...

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Bibliographic Details
Corporate Authors: Films for the Humanities & Sciences (Firm), Films Media Group, Magnet Media (Firm)
Format: Electronic Video
Language:English
Published: New York, N.Y. : Films Media Group, [2005]
Series:Internet marketing and advertising strategies.
South-Western introduction to business.
Subjects:
Online Access: Streaming video (Wentworth users only)