Pull Marketing techniques
Because the Internet is a dynamic environment, pull marketing is an ideal tool for directing traffic to particular Web sites. This program presents the benefits of opt-in e-mail; niche communities built around Web portals, newsletters, and ad networks; and Webcasts-powerful attention-grabbing techni...
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Corporate Authors: | , , |
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Format: | Electronic Video |
Language: | English |
Published: |
New York, N.Y. :
Films Media Group,
[2005]
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Series: | Internet marketing and advertising strategies.
South-Western introduction to business. |
Subjects: | |
Online Access: |
Streaming video (Wentworth users only) |