Branded personal identity through consumer products / SND Films.

Branded personal identity through consumer products /

This program updates the philosophy of branding, a practice that has evolved to define personal identity through a product line, a lifestyle, or simply a concept. Cultural anthropologist Ted Polhemus explains the theory of branding and its evolution in the global marketplace. Nicolas Hayek, CEO of S...

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Bibliographic Details
Corporate Authors: Films for the Humanities & Sciences (Firm), Films Media Group, SND (Firm)
Format: Electronic Video
Language:English
Published: New York, N.Y. : Films Media Group, [2006]
Subjects:
Branding (Marketing)
Marketing > Case studies.
Marketing > Management.
Educational films.
Internet videos.
Videorecording.
Online Access: Streaming video (Wentworth users only)

Internet

Streaming video (Wentworth users only)

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