Wentworth
Institute of Technology
Marketing planning
True or false? "A good product will sell itself. In this program, a swashbuckling swordsman and other experts answer that question with a thorough summary of the marketing process-covering mission statements, business and marketing objectives, and market share-and the marketing plan, which addr...
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| Corporate Authors: | , , , |
|---|---|
| Format: | Electronic Video |
| Language: | English |
| Published: |
New York, N.Y. :
Films Media Group,
[2005]
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| Series: | Standard deviants core curriculum. Marketing.
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| Subjects: | |
| Online Access: |
Streaming video (Wentworth users only) |