Marketing Intelligent Systems Using Soft Computing Managerial and Research Applications / edited by Jorge Casillas, Francisco J. Martínez-López.

Marketing Intelligent Systems Using Soft Computing Managerial and Research Applications /

The success of companies is partly dependent on the generation of suitable knowledge upon which to base decision-making, and due to the centrality of the marketing function in organizations, marketing-related knowledge is of strategic relevance. In this connection, it is unlikely to reach a full und...

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Bibliographic Details
Main Author: Casillas, J. (Jorge)
Corporate Author: SpringerLink (Online service)
Other Authors: Martínez-López, Francisco J.
Format: Electronic eBook
Language:English
Published: Berlin, Heidelberg : Springer Berlin Heidelberg, 2010.
Series:Studies in fuzziness and soft computing ; v. 258.
Subjects:
Engineering.
Artificial intelligence.
Engineering mathematics.
Marketing.
Online Access: Full text (Wentworth users only).
Table of Contents:
  • Part 1 Essays
  • Part 2 Segmentation and Targeting
  • Part 3 Marketing Modeling
  • Part 4 Communication/Direct Marketing
  • Part 5 Product
  • Part 6 E-Commerce.

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