Wentworth
Institute of Technology
Marketing Intelligent Systems Using Soft Computing Managerial and Research Applications /
The success of companies is partly dependent on the generation of suitable knowledge upon which to base decision-making, and due to the centrality of the marketing function in organizations, marketing-related knowledge is of strategic relevance. In this connection, it is unlikely to reach a full und...
Saved in:
| Main Author: | |
|---|---|
| Corporate Author: | |
| Other Authors: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Berlin, Heidelberg :
Springer Berlin Heidelberg,
2010.
|
| Series: | Studies in fuzziness and soft computing ;
v. 258. |
| Subjects: | |
| Online Access: |
Full text (Wentworth users only). |
MARC
| LEADER | 00000cam a22000005i 4500 | ||
|---|---|---|---|
| 001 | w1374733 | ||
| 005 | 20240610125829.0 | ||
| 007 | cr nn 008mamaa | ||
| 008 | 101004s2010 gw | s |||| 0|eng d | ||
| 020 | |a 9783642156069 |9 978-3-642-15606-9 | ||
| 024 | 7 | |a 10.1007/978-3-642-15606-9 |2 doi | |
| 035 | |a (DE-He213)978-3-642-15606-9 | ||
| 040 | |d UtOrBLW | ||
| 049 | |a WENN | ||
| 050 | 4 | |a TA329-348 | |
| 050 | 4 | |a TA640-643 | |
| 072 | 7 | |a TBJ |2 bicssc | |
| 072 | 7 | |a MAT003000 |2 bisacsh | |
| 082 | 0 | 4 | |a 519 |2 23 |
| 100 | 1 | |a Casillas, J. |q (Jorge) |0 n 2003002412 | |
| 245 | 1 | 0 | |a Marketing Intelligent Systems Using Soft Computing |h [electronic resource] : |b Managerial and Research Applications / |c edited by Jorge Casillas, Francisco J. Martínez-López. |
| 264 | 1 | |a Berlin, Heidelberg : |b Springer Berlin Heidelberg, |c 2010. | |
| 300 | |a XIV, 478 pages : |b digital. | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a Studies in Fuzziness and Soft Computing, |x 1434-9922 ; |v 258 | |
| 505 | 0 | |a Part 1 Essays -- Part 2 Segmentation and Targeting -- Part 3 Marketing Modeling -- Part 4 Communication/Direct Marketing -- Part 5 Product -- Part 6 E-Commerce. | |
| 520 | |a The success of companies is partly dependent on the generation of suitable knowledge upon which to base decision-making, and due to the centrality of the marketing function in organizations, marketing-related knowledge is of strategic relevance. In this connection, it is unlikely to reach a full understanding of any set of systems supporting marketing management without paying the necessary attention to the Artificial Intelligence-based methodologies applied to aid marketing-related decisions. However, as yet these methods are both under-developed and under-used. This book represents a notable and creative step forward in this respect. The editorial project has especially focused on the so-called Marketing Intelligent Systems, a cutting-edge category for marketing management support that focuses on a sophisticated treatment of knowledge by Soft Computing and other machine learning techniques. The reader will find smart reflections on this general theme from diverse world-leading marketing academics through short essays, and a collection of chapters devoted to a variety of applications – segmentation, modeling, e-commerce, etc. – using different technologies such as clustering, evolutionary algorithms, multi-agent systems, or fuzzy logic. | ||
| 650 | 0 | |a Engineering. |0 sh 85043176 | |
| 650 | 0 | |a Artificial intelligence. |0 sh 85008180 | |
| 650 | 0 | |a Engineering mathematics. |0 sh 85043235 | |
| 650 | 0 | |a Marketing. |0 sh 85081333 | |
| 700 | 1 | |a Martínez-López, Francisco J. | |
| 710 | 2 | |a SpringerLink (Online service) |0 no2005046756 | |
| 773 | 0 | |t Springer eBooks | |
| 776 | 0 | 8 | |i Printed edition: |z 9783642156052 |
| 830 | 0 | |a Studies in fuzziness and soft computing ; |v v. 258. |0 no 97017689 | |
| 912 | |a ZDB-2-ENG | ||
| 950 | |a Engineering (Springer-11647) | ||
| 951 | |a 1374733 | ||
| 999 | f | f | |i b85aedac-335e-565d-ad92-6a839fb405b8 |s 2a40cca6-b718-5b70-84c5-e66e2ea43373 |t 0 |
| 952 | f | f | |a Wentworth Institute of Technology |b Main Campus |c Wentworth Library |d Ebooks |t 0 |e Springer |h Other scheme |
| 856 | 4 | 0 | |t 0 |u https://ezproxywit.flo.org/login?qurl=https://dx.doi.org/10.1007/978-3-642-15606-9 |y Full text (Wentworth users only). |